Fluid

Fluid is an XR productivity platform that turns VR into an immersive workspace for browsing, multitasking, and interacting with digital environments in a more spatial way.

Project Scope

• 5 static pages

• Blog CMS setup

• Advanced scroll animations

• Micro-interactions across the site

Overview

Fluid needed a marketing site that could do more than explain the product. It had to give visitors an immediate sense of what the product feels like.

The Challenge

The main challenge was making the landing page feel alive without making it hard to manage.

The site needed to capture the feeling of Fluid's product universe through motion and interaction, not just static visuals. That meant bringing elements of the product experience directly into the marketing site in a way that felt interactive, intentional, and memorable.

My Role

• Building the site in Framer from a Figma design with a fully responsive setup

• Developing 4 static pages and structuring sections for easy future updates

• Creating the blog CMS and setting up the initial content

• Implementing advanced scroll-based animations

• Adding a large number of micro-interactions to make the experience feel more dynamic and tactile

• Translating key parts of the product's VR feel into the landing page through interactive motion

• Ensuring the site was set up with strong SEO foundations

Outcome

• The final site gives users a stronger sense of the product from the first visit

• The launch contributed to a spike in Meta Store downloads

• Conversion performance improved after launch

• The site remains easy for the team to update despite the level of animation and interaction